The SMART Way

Attention management is used to meet specific goals and objectives. Goals and objectives give participants motivation and a sense of direction. The goals and objectives of any strategy need to be SMART. SMART goals are particularly useful because they break long-term goals into short-term goals. For example, a long-term goal may be “become CEO”, but a SMART goal would be “be promoted within a year.”

  • Specific: Goals should have specific directions. An example of a specific goal would be visualizing 10 minutes a day.
  • Measurable: You should know when you reach your goals. For example, increasing productivity three percent is specific, and becoming more productive is not specific.
  • Attainable: Goals, especially short-term goals, must be attainable. A goal to double your income in the next month is probably not attainable.
  • Relevant: Goals need to be relevant to each situation. A goal to increase sales is not relevant to someone in production.
  • Timely: Goals need specific timeframes. For example, spending less time in the reactive zone within three months is a timely goal.